La Passione Launches New Capsule with Tom Boonen


La Passione presents the new capsule collection dedicated to Tom Boonen. Giuliano Ragazzi – CEO & Founder of La Passione – has combined his digital native vision, the technical knowledge of his Head of Product and the racing experience of an authentic cycling icon in an ambitious project to create a product of excellence, designed around the needs of those who expect only the best.

**Read the PEZ review of the new La Passione RVV Collection jersey & bibshorts here.

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“La Passione’s mission has always been to offer customers a comfortable yet elegant product that meets the true needs of those who spend many hours on the saddle,” explains Giuliano Ragazzi. “So, it was an honor to share the dream of creating something with Tom Boonen that was absolutely performance oriented, in line with what a professional cyclist expects from clothing. To do so, we could only count on the extensive experience of a champion like him, who has tested the most hostile terrains in the sport. The result is a unique product with a distinct racing edge, preciously signed by Boonen himself, something our community has probably been waiting for and we finally managed to achieve.”


The name and inspiration.
The Taaienberg is a narrow stretch of about five hundred meters of Flemish cobblestones, with gradients between 12 and 14 percent. The fact that it was Tom Boonen’s favorite spot to launch his incredible attacks prompted fans to nickname it the Boonenberg. It is precisely these unforgettable actions that have inspired the collection since the first sketch. Garments that mix technology and romanticism, created to be able to get an experience on the saddle never experienced before.


“When the guys at La Passione contacted me and asked me to work with them on developing something that I could collaborate on personally, I immediately thought it was the right time for something I have been wanting to do for a long time.” commented Tom Boonen. “Being comfortable is key when we talk about cycling apparel, especially if you’re on the saddle for a long time. Today, it is a real commodity to be able to dictate your style without sacrificing comfort.”


The technical aspects of the collection.
The collection consists of two Bib Shorts and two Jerseys and is focused on achieving the perfect balance between comfort and performance through the most advanced technology. Both outfits were rigorously tested by Tom so that they could offer high performance, stress resistance and absolute freedom of movement. The TB3 Jersey – white with silver-colored details – is made from ultralight fabric to promote maximum ventilation and features an aerodynamic V-neckline and raw-cut sleeves with raglan construction for a better fit on the shoulders. The black TB3 Bib Shorts combined with this jersey features an anatomical multi-panel structure that ensures maximum adherence to the body, thanks to the super compact Lycra, while the elastic suspenders, made with a specific design, allows for weight reduction and improved elastic resistance.


The total black look with fine gold detailing defines the purely racing style of the TB4 Jersey, made of aero fabric for maximum air penetration. The sleeves, also made in raglan for maximum ergonomics, feature a mesh to release heat and increase breathability. Also featuring a pro-cut, the matching black TB4 Bib Shorts that go with this jersey are made with a differentiated structure of the individual panels, with different types of fabric to ensure a perfect fit. Highly compressive aero fabric positioned on the waist and side inserts improves pedalling stability and fluidity.


In the collection, the ties that bind Tom Boonen to the Classics of the North are sealed by exclusive details such as the elastic “Cobble Grip” – made to guarantee the correct stability and elasticity – which evokes, in its construction, the legendary cobbled roads.


“With Tom, we carried out a meticulous study on all the issues that riders have to endure when wearing cycling apparel,” explains Alberto Bianchi, Head of Product at La Passione. “Thanks to this research and his valuable advice, we worked on differentiated fabric constructions to reduce weight, increase breathability and improve pedaling fluidity as well as adopting small smart solutions to benefit comfort.”

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