Blackheart Bike Co. has been making their titanium road-slash-gravel bike since launching in early 2020, and recently released a more affordable aluminum version, too. The bike’s standout feature is its versatility, letting you simply swap between road and gravel wheels and tires to essentially have two bikes in one.
Now, you can own more than just a bike by buying into the company through their Start Engine equity crowdfunding campaign…
With a minimum investment of $248, you’ll own part of the company, but perks start at $500 and up. From hats and bonus shares all the way up to a complete bike with Shimano Ultegra Di2.
In addition to banking on the continued growth of the gravel segment, and catering to riders who want one good bike to ride all the drop-bar things, they’re planning to expand into gravel e-bikes, too. Considering those are the two fastest growing segments (gravel, and e-bikes, separately), it’s maybe not a bad idea.
As with most bike brands, demand has outpaced supply, and their next batch of frames arrives by end of 2021, and the aluminum models should start shipping in Q1 2022. Their direct-to-consumer business model gives them ample margins and good prices, which has helped them grow to $180,000 in YTD 2021 sales (their figures, not ours).
You can check out Blackheart’s Start Engine Campaign for more details. As always, only invest money you can afford to lose, and do your own research. Nothing in this story is presented as or should be construed as financial advice. If you’re more into mountain bikes, Esker Cycles also just launched their equity crowdfunding offer.